Sunday, July 14, 2013

On the article: "Why it matters how we frame the environment"

Holy cow, this article is one of my favorites. It's so important and so fascinating!  It explains so clearly why conservative messaging has been effective.  I feel like everyone needs to read this! 

I think this article really strikes me because I have been thinking a lot about trying to find the right "persuasive language" to use to tap into people's environmental motivation, as though I have been trying to find a magic key.  There is no one magic key...first you need to build a whole door system!  I'm just blown away by the whole concept. 

This article also makes me realize the importance of personal, vocal, political action, but I need the right narratives to communicate what's needed and why!  I really want to keep an eye on this framing issue, very important.  Framing, wow, powerful. 

No comments:

Post a Comment